Breast Cancer Awareness Month is a campaign held every October to raise awareness of early detection, treatment and support for those diagnosed with breast cancer.
Did you know?
In Ireland, approximately 3,400 women are diagnosed with breast cancer each year.
1 in 7 women will develop the disease in their lifetime.
A crucial step in early detection of breast cancer is self-examination.
Why should you do a self-examination?
Breast cancer is the second most common cancer among women, but it can affect anyone regardless of their gender.
Early detection and diagnosis can improve the chances of successful treatment.
How to perform a self-examination?
Choose a comfortable place with a mirror.
Look for any changes in your breasts—such as dimpling, puckering, skin changes, or nipple discharge.
Raise your arms and check again.
Using the pads of your fingers, gently feel your entire breast in circular motions from the outside in, noting any lumps or thickened areas.
Don’t forget to check your armpits for swollen lymph nodes. Repeat the process while lying down.
When Should You Seek Medical Advice?
You should seek medical advice if you see any changes during self-examination, such as:
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New, persistent lump or masses in the breast or armpit.
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Changes in breast shape or size.
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Skin changes, such as dimpling or puckering.
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Nipple changes, such as inversion or discharge.
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Persistent breast pain that doesn’t go away.
Most breast changes are not cancerous, but any unusual changes should be evaluated by a healthcare provider to rule out any potential issues.
Regular Check Ups and Mammograms
As well as self-examination, regular check-ups with your healthcare provider are essential. They can provide professional breast exams and recommend mammograms based on your age and risk factors.
Mammograms are powerful tools for early breast cancer detection and can identify abnormalities that may not be felt during a self-exam.
Breast Cancer Awareness Month serves as a reminder of the importance of breast health and early detection.
Our Bra Fitting Service
For those who have gone through mastectomy surgery, McElhinneys offer one-on-one appointments with our trained mastectomy specialist in our new Lingerie Lounge.
With experienced and caring staff, you will have the best care and support in-store.
Customers who have undergone mastectomy surgery can claim two free post-mastectomy bras each year, a prosthesis every two years, and—new for 2025—a free swimsuit each year.
This service is available to both medical card and non-medical card holders.
To avail of your free items, please obtain a prescription from your doctor and contact our Lingerie Team on (074) 913 1217 to book an appointment with our specialist. We will then confirm your details with the HSE before scheduling your fitting.
We’re proud to be one of the few retailers in the Northwest offering this specialist support service.
Please note: This post-mastectomy scheme varies depending on where you live. Your breast care nurse or medical social worker can advise you about this entitlement.
For the month of October, we are raising awareness of breast cancer, highlighting the importance of getting checked and self-examination.
Remember, knowledge and awareness are powerful tools in the fight against breast cancer. If you think you may have experienced any changes to your breasts, do not hesitate to seek advice from your healthcare provider.
Until next time,
Leah x
