McElhinneys Bridal Rooms , Women 4 years ago

Mother of the Bride Autumn/Winter 2018 Trends

If you are familiar with McElhinneys at all, you will know how extensive and unique our Mother of the Bride/Groom Collection is. Priding ourselves on 47 years of business, style expertise and fashion knowledge, we are confident that we can find you the perfect outfit, from head to toe, for the most special of Occasions. From classic cut suiting to the perfect dress, we make sure you will feel comfortable in your new outfit, but most importantly look and feel your best!

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We have outlined our Top 3 Colours for the Season, coupled with some up and coming popular trends, along with great tips and tricks from our Occasion Buyer, Elizabeth!

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1. Almond

L-R: 2 Dresses from Veni Infantino for Ronald Joyce, 1 Dress from Irresistible

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2. Silver

  

L-R: Gabriela Sanchez, John Charles and Ispirato

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3. Blush

  

L-R: Irresistible, Veni Infantino for Ronald Joyce, John Charles

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In terms of outfit style, we can see a huge number of women opting for a dress as opposed to top/skirt or trousers. The shape of dress that has become incredibly popular, as Elizabeth has noticed hugely, for the next few seasons is a soft A-Line Dress. The A-line style suits a number of body shapes and is one of the most flattering dress shapes in the market. We can see this trend strongly in these new arrivals from Ronald Joyce. You can see how this shape would be flattering for lots of body types as the skirt hangs so nicely.

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A-Line Dresses

   

L-R: All Ronald Joyce

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In terms of style, for Autumn-Winter 2018 we are seeing a lot of fur embellishments - perfect for a winter wedding. These can be found on sleeves and collars of dresses and coats.

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Fur Embellishments

  

L-R: All Gabriela Sanchez

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Also we are seeing lots of beading and sparkle, elevating your look as the styles become more unique and intricate. The embellishments are currently centered around the top half of the outfit, which shine and sparkle when the light catches them.

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Beading Details

  

L-R: Irresistible, Veni Infantino for Ronald Joyce, Irresistible

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In terms of Hats and Fascinators, we can see two styles coming through and becoming very popular. First is a 'Hatinator', which is a hat style on a hairband. This leaves the wearer the freedom to remove the headpiece later in the day, with no risk of 'hat hair'! The second style is a Cap style hat, which we can see becoming ever-more popular as a modern take on a traditional headpiece.

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As a one-stop-shop for all things Mother of the Bride, where you can find your perfect outfit, bespoke headpiece, matching shoes and handbag, underwear, cosmetics and anything else you need, it is no wonder people travel from all over to experience McElhinneys! One of our best sellers for Mothers is our fabulous range of Le Babe Shoes. With a gorgeous variety of colours and styles available, Le Babe shoes are renowned for providing absolute comfort when you are on your feet for a long day! Trust us ladies, once you put them on, you wont want to take them off - and you will be able to dance the night away!

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Le Babe Shoes

   

L-R: All Shoes from Le Babe

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We pride ourselves on providing the ultimate customer experience, and this is no exception when it comes to our Mother of the Bride and Groom collection. Our custom-built Occasion section in our Women's Department was designed to immerse you in luxury - with plush furnishings, spacious fitting rooms and floor length mirrors - and of course find you the perfect outfit for that very special day.

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Our buyers travel the globe in search of the top brands and best-loved designers, to bring you an unrivaled collection of Occasion clothing, and indeed throughout the store! We pride ourselves on our range of choice, from colour and cut, to style and size - we aim to have the perfect collection that will ensure everyone find what they are looking for. Having won the prestigious Mother of the Bride Retailer of the Year for the last 4 years running (2014-2018), our expert Occasion team have 30+ years' experience.

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To take a look at our Mother of the Bride/Groom collection, you can browse online on our website, however the collection is available to purchase exclusively in-store, with no appointment required. We look forward to welcoming you in store very soon!

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Our Mother of the Bride Collection is available exclusively in-store, but you can see all the styles on our website here: https://www.mcelhinneys.com/women/shop-occasion/premium-mother-of-the-bride/

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- Niamh x

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Niamh Phelan

Content Marketing Officer

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Visit us online: www.mcelhinneys.com

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