Five Brands You Never Knew We Stocked – Menswear

These are the five most covetable fashion brands you probably never knew we stocked. Bookmark these brands come payday…

There are some seriously impressive affordable brands stealing the spotlight on the street right now. Not only is it a gauge of what trends are trickling down from the catwalk for the forthcoming season, it’s also a window into the crop of the best brands, secret go-tos and insider labels that are relatively under the radar, until now!

From stylish statement polo’s to elevated basics that look expensive, we have rounded up the must have labels to name-drop and wear immediately.

You can thank us later….


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Lacoste is one of the most recognisable brands in the fashion world today.  Primarily known for luxury sports fashion, the instantly identifiable green crocodile can  be seen on everything from the famous L.12.12 polo shirt to their water repellent jackets.

The lightweight, durable, loose-knit cotton piquéis is Lacoste’s signature fabric and has become more than just a material – it’s a piece of merchandised armour.

Gym King

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This brand is devoted to the pursuit of individual style. Notoriously worn and approved by Love Island’s, Alex Bowen. From gym wear to formal wear, they have something for every occasion. The brand is built around the pursuit of individual style, influenced by street culture and global nightlife scenes which have shaped each collection.

11 Degrees

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If you think this brand looks familiar, then you’re right – it does. Gaz, from Geordie Shore came up with the idea to launch his own clothing range for his army of followers amassed from his time on the MTV hit show. Men’s high street shopping had become somewhat uninspiring. So, Gaz and his team came up with 11 Degrees and the designers got to work.

The iconic quarter panel patterned design is synonymous with the brand and a hit with 11 Degrees devoted following.

Adding to the range of t-shirts are: vests, pool shorts and snapbacks all seen on Gaz, himself, and his celebrity pals, such as Dapper Laughs, Mario Falcone and fellow Geordie Shore housemates, Scotty T and Aaron.

Ted Baker

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‘No Ordinary Designer Label’

From the beginning, Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour– something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.

Take a little style inspiration from the ever-dashing Mr. Baker.

Sik Silk

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Sik Silk specialise in creating modern, individual and hip new clothing including: vests, t-shirts, polos, jerseys and oversized tees. There’s no better time to buy this brand before they go stellar, and it also happens to be affordable.

McElhinneys has got you covered. Every. Single. Time.

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THE “WOW” FACTOR: Providing An Extraordinary Shopping Experience

Experience our magic today. 

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Renowned for being  one of the most impressive and luxurious retail experiences; it doesn’t come anymore spectacular than McElhinneys in Ballybofey. For shoppers, this store truly epitomises retail heaven with some of the most fashionable names in the industry. Providing only the most unique and individual range of brands and designers including: Ralph Lauren, Hilifiger, Hugo Boss. We passionately support our own Irish designers; Caroline Kilkenny, Aideen Bodkin and fee G and many more.

Recognised for its heritage and customer focus; McElhinneys is in another league when it comes to retail and luxury fashion. Back in the late 1960’s, the young entrepreneur, John McElhinney initially decided to embark on his own business adventure.  John had the foresight to encapsulate the perfect look and feel of retail fashion. His vision was to bring this luxury experience to the people of the North-West.  John has now surpassed his initial vision as McElhinneys is recognised as one of the largest and most successful independent retailers in the UK and Ireland. The most lavish fashion complex in North-West; McElhinneys is your go to destination.

Years of experience along with a natural ability have allowed us to tune into  the needs of our customers. We promote value and quality through carefully selected products, which is at the heart of everything we do. This has resulted in the customer satisfaction of a captive audience.

We, at McElhinneys, set the bench-mark when delivering the perfect shopping experience and are renowned for being “customer obsessed”. Our customer expectations are high and so are ours. We  capture this by creating an extraordinary shopping experience for our customers. Driving this experience through delight and surprise.  From the immediate in-store welcome from our friendly sales consultants; through to indulging you with a  broad range of expertise in making the right product decision for your special occasion. Our focus is on creating the perfect platform for retail satisfaction.

McElhinneys – Building lasting relationships.

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Sportswear Is The New Denim – With Ellesse

We have barely departed the cusp of the season, which has paved the way for rich high-end sweats, optimum street-wear trainers and effusive activewear from brands like ellesse. Although it may appear from the echoing vibes, as if we at McElhinneys are banging on about a repetitive trend, but can we maintain that 2017 is all about sportswear influences. It’s never been seen as cooler than to appear as if you’ve been working out. The key word here is *appearing. But the elevation of the trend cannot be downplayed – just like your favourite tv series, it seems to be automatically refreshed each week. We thought it beneficial in revising that, even if your primary work-out consists of scrolling through Snapchat with your thumb, sporting diction is here to stay. Here’s some hand-picked sports vitalities that have become zealots of the contemporary wardrobe.

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One of the more eye-catching developments in the revival of the sportswear phenomenon is that, in addition to sweatpants, hoodies and the like, some pieces that would never been considered remotely “on-trend” are inheriting makeovers from the arbiters of style; take for example this ellesse coriandolo cropped polo shirt. This is a mundane take on the eminently practical down-filled piece from its take on the activewear world. Remaining faithful to the garment’s original purpose. Look trim and technical in this season’s top buy.

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It wasn’t so long ago when shops wouldn’t let you through the threshold  if you had the audacity to wear a sweatshirt with – gasp- a hood attached to it’s collar. (The hoodie has been around since the 1930s). It has been bumpy style wise as well as socially. However, ellesse , has changed all that, offering a supremely high-end version of the classic Sorelo track jacket that will raise eyebrows for the right reasons. Compliment its’ minimal impact with some fresh skinnies and a simple pair of Tommy Hilfiger metallic edge trainers.

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The sweatshirt is no longer being reprimanded as just a piece for slumming around at the weekends – it’s a wardrobe stamp. Ellesse has issued the superlative collection of sweats – morphing a nostalgic base with their signature tees and their logo stable as if pulled from a street – bloggers bag yesterday.

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Some sportswear pieces, such as the classic bomber jacket, are so perfectly pitched that they can be worn today as much as they were in the 1960s or 1970’s. So why change them.

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Ease, Comfort and a Natural State – Men’s Lacoste Has Landed

It can be a struggle to discover a brand that appears just as crisp on the surface in your 9 am business meeting, as it does at your local derby game on a Sunday. So, all rise for the French premium casual apparel brand Lacoste, whose innovative shapes and designs are as easily recognisable for their distinct brand logo. Which has just grounded a new range of fresh signature polo shirts in addition to their already crisp collar cuts.

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Every morning of every month at McElhinneys, we start our daily seize on Instagram with provided visual guidance. But, we want to delve deeper. Giving you the basics when it comes to adapting this look into your office wardrobe. This week, we’re transmitting layering cues from street -style champions. It really relates back to the streets where Lacoste really annihilates the game, commanding the mastery of current runway trends – fitted legging, oversized statement hoodies, the ultimate cool kid shoe: the sportswear throwback.

For today: How to get away with wearing your evening hoodie in broad daylight, and look pretty damn good while doing it.

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With thanks to the progressively laid-back approach now adapted in office culture, normcore trends, and the street-style outbreak has taken new measures as the new regulations for menswear apparel has somewhat loosened. And in an outlandish but triumphant turn of events, what was once rigidly associated with weekend dad attire is now at the pinnacle of cool.  This now gives you permission to leave the house in the shared level of ease you had while binge watching your favourite Netflix series. Well, nearly. If you’re not confident enough to credit yourself as a street- hero or twenty-something blogger, track pants or baseball caps and a hoodie may be overstepping the line a little too far. Insert, our expertise in how to achieve this trend.

Your favourite Lacoste hoodie for loitering around the house requires some added substance to pull it from lounge-wear status. So, highlight it with some slick pieces that will maintain its’ coolness in check.

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Add a pair of Fred Perry canvas trainers to dress it up. Then infuse a shot of in-season shell tracksuit pants to make it outright obvious that you are in control of knowing for sure what you’re doing. The end point: your casuals stay intact thanks to comfort fit legging and crepe soled shoes.

Using streetwise sensibilities to break through the perceived stuffiness of the storied fashion house. The world’s most recognizable polo shirts, rejuvenated the brand on a few of – the – moment pieces in addition to some prep classics, but if you’re not too impressed you can easily wear the same thing without paying through the roof. It’s not difficult to predict which items will fly off the shelves at lighting speed.

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Image Credit: Lacoste (Instagram & Pinterest)

Trend Report: Give Your Wardrobe An Exotic Edge With This Season’s Tribal Edit

McElhinneys creative team will bring you the latest looks for this Spring, helping to ensure that collections have optimum expert analysis to form any decision making. We will bring you an exclusive insight into the SS17 palette with rich, saturated tones and ice cream colours, expressing a fresh sophistication, as vanilla cream brings a subtle femininity to a clean utility look. The tribal trend blends perfectly with this seasons seventies style, complementing the laid-back bohemian feel.

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Look to the brand of tribal, Camelot, who show us how to work the trend at home and abroad. Proving just how versatile tribal inspired attire can be. The flamboyant creations in clashing vintage fabrics and prints, exposing delicious eyelid detail, as well as decadent fabrics, and pretty pastels.

Followers of the brand are heading into the jungle this season as style embodies a laid-back African twist. Taking inspiration from far-flung destinations and translating this into their current collection; awash with tribal influences. Notable tribal styles include hessian material, striking chevron prints paired with cork wedge shoes and flowy lightweight jackets with a fiercely structured neckline.

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From brightly coloured batik, geometric tribal prints, hyper-bright metallic palettes with a rich African heritage, spring/summer styles are bursting with Sub-Saharan vivacity. The bold, graphic prints and simple shapes are a gutsier take on the other ethnic trends on the season: more audacious than whimsical boho.

Accessorise with statement jewellery, cork platforms, and woven bags. The tribal trend is all about bold colours, stripes, and conversational prints, with bright blues and yellow hues.

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These are our top picks to channel this gorgeous seasonal trend. They are all versatile and can be mix-and-matched to create a multitude of different styles and looks  >>

Prescribed Style : The Aideen Bodkin Edit

Step forth to the eminently anticipated social occasions of this season with McElhinneys guide to the best every-occasion dresses. Invest in one, then be fashion judicious and alter your accessories and flex your styling muscles to make it work for each successive event- be it a wedding, the races or simply the shops.  


For spring/summer 2017, themes were taken from the “reggae reggae” Caribbean islands, but looks were given an urban edge to keep them modern and contemporary. From cotton rich fabrics to floral prints, what keeps Aideen Bodkins, looks fresh and on-trend is the combination of designs and textures combined with soft tailored fits. From pineapples to palm tree, create your own fashion paradise using this season’s sizzling prints. The lightly woven fabrics and versatile pieces can take you from day to night, wedding to race-course.

The new approach taken by Aideen Bodkin, for her label exhibits how to construct pieces that adapt to your lifestyle. The capsule collection encompasses a range of dresses and separates, some designed using a unique embossed floral material developed by Aideen, especially for the range.

Commanding the tropical trend needn’t be impracticable. Navigate your way through its’ combination of bold, bright and animal prints with our pick of vital pieces to heat up your wardrobe – starting with a vintage twist in the Uma Dress, tailored Amor Jacket, and a pair of elevating heels, plus a whole host of other stylish treats from the SS’17 collection. Arrive at your event: perfect and – most importantly – appropriately dressed.

Take a look this way for some serious style adoration:




Colour Blocking: From The 1950s To Your Wardrobe With Fee G

 An opulent swish of Dior nostalgia….

Infuse your wardrobe with a hint of brightness.

Colour blocking is back with a pop and its’ bright – very, very bright – with designers such as Fee g all pushing the boundaries, it is the trend to be seen for spring/summer 2017. 

We’ll let you into a secret. While the creative hierarchy dress code means a lot of black, grey and navy. What we’re usually taught is how to tone it down, balance bright and neutral, not to let bold colours daunt you. But what if cobalt blues, fushia pink, and waffle yellow are all just better versions of black, gray, and tan? 

Figuring out how to incorporate colour is one of the first lessons. Blame Fee G designer, Fiona Heaney in rewriting the rules of the fashion colour game. She is a woman with an intuitive ability to anticipate what every woman wants to wear, making the idea of linking bold prints, bold pops of colour juxtaposed with graphic animal patterns and neutrals with hints of metallic gold and flashes of butter yellow; a very welcome proposition. 

This spring, the fash-society is altering tack. Everyone is now, brace, yourself, wearing colour. And no, we don’t mean a sprinkle of colour here and there. The new bold, contemptuous way to adorn colour is not only unusual, it is top-to-toe, extreme-ends-of-the-Pantone-chart unhinged. Such is the allurement of these delectable candy-popping confections that even women known for their more or less colour–free aesthetic, hasn’t been unable to resist the tempestuous pops-of-colour.

So, if you want to make sure your excursion into this daring new colour-blocking universe doesn’t get side-tracked, just look to fee G. The cobalt blue bardot top and embossed print flared skirt combo alone is a lesson in runway-to-reality dressing.

McElhinneys Top Fashion Tip: If the thought of clashing primary colours and acid brights together is a little overwhelming, introduce colour blocking into your wardrobe by mixing accessories and one bright item of clothing with some neutral shades. 

The outfits are kaleidoscopic and alluring, and that has a lot to do with how stunning the colour combinations are. Get all the colour inspiration you can handle here:


Caroline Kilkenny – Spring/Summer 2017

Spring/Summer ‘17, is all about experimenting with your wardrobe. This season has a whimsical soul, which transpires through the collection from bright pops of coral; to the floral bomb explosion of prints, and revamping classics with feminine flirty detail.

Caroline Kilkenny’s spring/summer ’17 collection, has composed a harmonic story around the fabrics, but keeps alerting you to little surprises from the discreetly hand stitched grosgrain ribbons, through to her signature “call-out” straps and cleansing colour palette.

The floral print is reminiscent of an entrancing oil canvas. Of a Paul Maloney painting. This rich Italian fabric has inspired a line so rich and radiant. The collection, which features burnished metallic golds, corals, blush pink, as well as black and white, is a slight design exit from previous years. Electing fabrics that skim, rather than mould the silhouette. The garments are saturated with texture and depth with a real luxurious feel. Caroline Kilkenny, is often identifiable as the queen of “gentle dressing”, but there is nothing shapeless about her draped crepe masterpiece, whose fluidity has created a flattering effect. The fabrics certainly emphasis that forgiving part, creating that luminous effect running through her collection.

For structure, the collection has gone crisp taffeta and neoprene – a wearable texture; which detaches from the constricted fit of a tight dress. Each fabric selected for the collection has allocated movability. As well as the abstract geometric print, there’s a net inspired laser-trim; and a Guinevere metallic – print dress, a motif also outlined on a crop top. Beautiful wovens and jacquards from Italian mills, are emphasised in the structured dresses by the simplified elegance of the designs.

The collection has added faux leather trim inserts to soften the pretty, overly feminine look of some pieces. Where spring/summer is very occasion-outfit lead, there are elements from the collection that offer a lot more tailoring –  suitable for a working woman’s wardrobe. It’s a collection for women who want to look and feel the part. This season’s collection is grown-up, with lots of intriguing design touches and unexpected fabric combinations, but it’s still surpassingly wearable.

Her anchored strengths are also reflective through a cool pantone pink and metallic border, when worn exuberate luxury personified. Caroline Kilkenny’s, best kept secret is her forward-thinking dresses, which straddles “special occasion” and workplace perfection. The cuts are characterised as classics, but the fabric gives a relevant edge. Presenting undertones of magnetic sophistication that is seductive, yet wearable

A label that is not only economical, with a distinct design, but still maintains its’ organic roots of being both contemporary and unusual. The confidence of Caroline Kilkenny, as a designer, has increased over the years, much more rounded – she’s bolder.

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It’s in the bag!

5 Essential Handbags Every Woman Needs


Every girl should have a clutch bag in her wardrobe. This mini size bag from McElhinneys by Lodi is just the perfect size for stylishly storing away all your handbag essentials. Featuring gold stud embellishment on the front and a nude wrist strap this bag has lasting appeal and proves that something minimal can leave a major impression.


This smart and modern shaped shoulder bag from Fiorelli  is a great example of a stylish and compact bag with space enough for all your daily essentials. Finished with a chic knotted shoulder strap this bag is the perfect day to day bag. 



The unstructured, slouchy shape of the hobo handbag is very popular this season. A great multi-functional bag that is ideal for weekends, trips away and days out. Fossil present their Emerson small hobo bag which is crafted from soft textured leather and is a great casual choice for everyday use. 


Some days it may seem like you have an impossible number of things, those are the days when you need a roomy tote by your side. The tote bag is the essential must have of any handbag collection. This take anywhere, fill to the brim essential from Guess features a hanging chain and top handle so even if you end up lugging around 20 pounds worth of stuff you will at least look good doing it.


Last but not least every lady needs a crossbody bag for hands-on situations in her wardrobe. The popularity of this bag has grown over the past few years thanks to its simplicity and the convenience of being able to keep your hands free. This simple style of this leather bag from Fossil will last the season and beyond. 

All these bags can be purchased instore in our Luxury Jewellery and Handbag hall on the ground floor or online at

Five brow products that will instantly up your beauty game

Brows can totally make or break your beauty look. The best brow products can be the difference between a polished look and a messy, outdated one.

Long before “eyebrows on fleek” had been introduced to our vocabulary. We were all guilty of over-plucking our brows and drawn them back on with a poor quality eyebrow pencil. But thankfully todays trends have shifted to a bolder, fuller more natural brow and luckily for you we’ve checked out the best brow products ( so you don’t have to) for achieving that perfect set of well-groomed eyebrows.

1. Clarins Long Wear Eyebrow Pencil


 There’s a fine line between defining your brows and drawing them on. Keep it simple with Clarins Long Wear Eyebrow Pencil.  This non greasy pencil enhances and defines your natural brows. The dual-ended pencil offers a comb-brush end to help keep brows perfectly groomed. Available in three shades! 

 2. Benefit Ka-Brow Eyebrow Cream Gel Colour


Looking for a full-on brow? Then look no further than Benefit’s Ka-Brow Eyebrow Cream Gel Colour . The gel easily fills, sculpts and defines the brows with buildable colour. The built on hard angled brush can convert to a full size brush for precise control and ease of application. A great choice when you’re on the go and the formula itself is waterproof. Available in six shades! 

3. NYX Make Up Eyebrow Cake Powder Kit


If its high definition that your after. Then this brow kit from NYX is just what that your make up bag needs. This brow kit includes a wax for shaping, two powders to perfectly match your natural brow shade and two mini brushes are included too, to ensure you’re well-groomed on the go.

4. Sleek MakeUP Brow Kit


 This affordable eyebrow kit from Sleek comes with a pigmented wax, a setting powder, a mini tweezers and 2 mini brushes all presented in a handy mirrored compact. The wax glides on smoothly for a seamless application and is also extremely easy to remove just incase you need to resketch a misaligned arch.

 5. Lancome Sourcils Waterproof Eyebrow Gel-Cream


This waterproof eyebrow gel from Lancome is great for setting your brows in shape or for managing longer unruly arches. To achieve a natural lift apply to your brows in an upward motion. This product can be used alone or over your brow powder or pencil. 

All these products can be purchased instore in our Cosmetic Hall on the ground floor or online at